Frédéric Malle

Frédéric Malle introduced Editions de Parfums in 2000, a completely novel concept whereby the world’s greatest noses composed exclusive, creative fragrances to be sold under their names. Through a simple “back to basics” approach, Editions de Parfums is challenging all prevailing trends.

 

Challenge

For the end-of-year shop windows in Paris and NY the visual “twist” must associate dynamism and efficiency and differentiate from the Christmas clichés. The decoration and staging systems must also be easy to implement.

 

Recommendations and actions

Strong graphic bias highlight this olfactory demand for quality. A bold concentrate of simplicity playing with radical and identity contrasts.