By Marie

With four multi-brands stores in France, By Marie reveals designers from all over the world. A ” bohème chic” spirit harmonizes a high-end fashion and beauty selection. Marie Gas designs collections for Gas Bijoux and supervises also her own fashion line.

 

Challenge

Transposing the sunny and high-end codes of the physical shops to a digital boutique.

Creating a “signature” design while optimizing performances and conversion rates.

Defining a structure and a site arborescence fitting the needs of international resources.

 

Recommendations and actions

Prioritising a reactive operational result, a conception phase has defined a precise project’s perimeter. Before any visual consideration, various wireframes have been produced to formalize contents, navigation and merchandizing possibilities.

 

Recommendations and actions

Once this frame was designed, the second step began: finding the right sensitivity for the website atmosphere.

In accordance with By Marie brand identity, the art direction lays emphasis on an “escaping feeling” with large images and a fine typographic grid.